The Bugatti Chiron – the new sports car superlative: This spectacular car was presented to an exclusive circle of journalists on the eve of the Geneva Motor Show. With a push of a button during a press conference organized specifically for this vehicle presentation, a show of projection, light and sound staging all the superlatives of the car. In the course of the show, the exclusive audience experienced a sensual presentation with the cocoon gently swinging open, revealing, at the peak of the crescendo, the Bugatti Chiron. Prior to the Geneva press conference, the Chiron was individually and personally introduced to international Bugatti customers in a secret silent launch tour.
Year2016ServicesFull d3 media server workflowEquipment2x d3 4x4 prod3 OperatorManuel BreithauptClientCScom